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Marketing “Magic” at the Window
The smartphone market in Taiwan is fiercely competitive as major vendors jockey for subscribers and buyers frequently change to newer and newer phones. Standing out in the marketplace is a major challenge for these vendors as they compete with one another, often with similar product portfolios. When Advantech proposed a storefront digital touch signage station to showcase Apple’s new iPhone4, Taiwan Mobile saw this as an opportunity to boost sales by differentiating their retail outlets from those of the competition. They were interested in piloting the project in high volume locations with a lot of foot traffic. To be successful the solution had to interact with potential customers from outside the shop through the display glass, it had to use an industrial-grade system capable of round the clock operation, and it had to emulate an Apple iPhone4 Smartphone.
Medical / eHealthcare
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Palm-size Fanless System for Medical Nursing Cart
Smallest Embedded Box PC Saves Power, Space, and Costs
Area: USA, Project:
Advantech rolled out the world’s smallest embedded box PC at the very beginning of 2012. Dubbed the ARK-1120, it features a palm-print size of 133.8 x 43.1 x 94.2 mm (W x H x D) and weighs only 0.8 kg. Small yet impressive, its CPU runs at above-average speed yet with much reduced power consumption. This mini killer product received its first order from a medical cart supplier based in the USA. This medical cart maker’s previous solutions used a laptop bolted to the top of the cart, or a commercial PC placed in the cart cabinet, with a matched monitor on the desk. Both laptops and commercial PCs are space-consuming, however, and difficult to secure to mobile carts, and their product service cycles are of short duration, which meant they had to be replaced every two or three years.
Retail signage and public information signage
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Digital Signage Let Visitors Fall in Love With Museums.
What is the main attraction? Multimedia interactive Digital Signage will tell you.
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State Farm Digital Signage Network
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Digital Signage Platform for MedicalTV Network
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Raising Purchase Rates with the Move of a Finger
Interactive Digital Signage Inject New Energy into Retail
What is the most attractive way to stop customers in their tracks? Is it a dazzling sign, glamorous decorations or an elaborate display? Or is it something more attractive and fancier, empowering customers to access product information and promotions with the touch of a finger? This summer, Nike, the leading sporting goods superstore, and TK3C, a powerful retailer in electronics, have both chosen an interactive digital signage station (DSS) from Advantech’s Intelligent Services division (AiS) as their “ace” marketing strategies. The success and experience of these retailers is sure to lead to breakthrough applications for digital signage in the market. With AiS DSS, retailers can expect to reach their customers in new and more innovative ways.
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Digital Signage Evolution Makes Transformers a Sensory Feast
Advertizing blitz for this summer’s blockbuster, “Transformers – Revenge of the Fallen” kicked off in early May; included in the marketing campaign was a Transformer-inspired Digital Signage player which plays exclusive clips, and can be interactively manipulated on a touch-screen, providing the audience with a sneak peek into the new lineup of robots.
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A Fast Food Restaurant Chain Serves Up Digital Signage
Fast food restaurant chains operate in a fast-paced industry focused on customer satisfaction. Restaurant patrons must be kept informed and continually provided with further customer opportunities such as group activities, price promotions and special events. So fast food restaurant chains are making ever greater use of digital signage technology to further connect with their customers, and to provide time-sensitive promotional information while entertaining them in the dining area or as they are killing time waiting in line.
Traffic and Transportation
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Building a Robust and Reliable Highway ETC System via Advantech's Solution
In recent years, highway toll systems have become more complex. Toll collection systems need to be able to collect monies from a range of sources i.e. cash and credit cards. But these require toll booths and therefore slow the flow of traffic. To alleviate these issues and keep the traffic moving a recent addition to the collection system is to build a highway with no toll booths. Electronic Toll Collection (ETC) systems use gantries over the highway, with monitoring equipment, in the form of transponders, to gather information from cars and lorries passing beneath them.
Transportation
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Computer-Assisted Oversight for Driving Tests
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